Web Analytics in Business …

"So let’s think about what a day in the life of a large web operation looks like. What happens when the web analytics person tries to make recommendations on how to change the color and location of the call to action on a landing page? Usability and designer folks go ape shit. What happens when they find that the paid search campaign is blowing budget on a non-converting keyword, recommending that we eliminate it from the campaign? Nuclear war with marketing. How about when they realize that there’s a major browser incompatibility and they recommend a few changes to the CSS and HTML? You’re about to get shivved by a programmer."

Sehr interessanter Artikel über Web Analytics auf dem US-Blog atlantaanalytics.com …